Trade Commission (FTC)
the passage of DSHEA, the Federal Trade Commission (FTC) has exerted
greater regulatory control over dietary supplement advertising.
In the 4 years following DSHEA, they charged supplement makers 34
times for misleading ads compared with only 24 cases in the twelve
by DSHEA, the FTC often imposes more restrictions on manufacturers
than does the FDA. FTC regulations are similar to FDA labeling regulations
but operate under a completely separate body of laws.
FTC can take action against supplement manufacturers who make claims
that lack "sound scientific evidence" in their advertising or that
they deem false or misleading. These restrictions have been only
loosely defined, a situation that can impose significant costs and
delays on manufacturers as they bring products to market.
a complete listing of FTC advertising regulations: