among products gives manufacturers incentive to develop cheaper,
better quality products. Likewise, competition among standards gives
the developers of the standards incentive to ensure that they are
reasonable and provide more benefit than they cost.
standards can serve different levels of demand in the marketplace.
For example, one standard may serve to signal adequate quality where
another may serve a higher-end market that demands very high quality.
Both can co-exist and give consumers a choice while providing the
benefits of a standard.
of the different types of standards that apply to dietary supplements
as well as possible demand for competing standards, a number of
standards now exist and quite a few more may evolve over time to
serve the needs of the market.